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VLearn | July 20, 2017

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Culture Ethics Marketing | VLearn

Sustainable Marketing Theory

December 10, 2012 |

John Grant is the author of Co-opportunity (2010), the award winning Green Marketing Manifesto (2007) and is a seasoned Sustainability Marketing Consultant. Here John talks about the history, the evolution and the future of sustainable branding and marketing.

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Milton Friedman v Michael Moore

December 10, 2012 | 1

This is an encounter between Milton Friedman, arguably father of neoliberalism and profit maximisation and a young Michael Moore who went on to become the oscar award winning documentary film maker and socialist lobbyist. They engage in a fascinating debate … Read More

Porter on Rethinking Capitalism

December 10, 2012 |

This video could be seen as a follow up to the 5 forces video where Porter discusses his most famous model. Here Porter takes a new look at strategic priorities and a explores a narrative infused with sustainability and social … Read More

Prof Sumantra Goshal on Culture

December 9, 2012 |

The celebrated late Professor Sumantra Goshal talking about organisational culture, discipline and motivation. His talk is entitled “The Smell of the Place”

Source: YouTube / Robert Ryan.

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Responsible Marketing

December 9, 2012 |

Ed Gillespie of London Sustainable Marketing agency Futerra in a 2010 TedX presentation. Ed talks about the importance of embedding sustainability into business strategy and looks at some of the misguided approaches that have been embarked upon. Source YouTube/TedX

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Integrated Reporting as a Social Movement

December 7, 2012 |

Harvard Professors Robert Eccles & Michael Krzus discuss their book ‘One Report’ and their hopeful outlook that IR will become a social norm.

The book is available on Amazon.

Tags “HBS” “Integrated Reporting” “IIRC” “Paul Druckman” “Robert Eccles” “Michael Krzus”

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Marks & Spencer “PLAN A”

December 6, 2012 |

Marks & Spencer operate one of the UK’s most significant sustainability strategies. Their aim is to become the worlds most sustainable retailer by 2015. This video, sets out part of their mission and provides an overview of the companies sustainability … Read More

HBS on Integrated Reporting

December 4, 2012 |

Professors Robert G. Eccles and George Serafeim on communicating financial and non-financial performance. Source: HBS

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HRH Prince Charles on Integrated Reporting

December 4, 2012 |

Britian’s Prince Charles, patron of the Accounting for Sustainability project opening the¬†“Measuring What Matters: Symposium.

A Coherent Global Framework – Aligning performance indicators for global sustainable development, national Beyond GDP metrics and improved corporate reporting” at Rio Centro on 20th … Read More

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