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VLearn | June 24, 2017

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Ethics Marketing | VLearn

Marketing & Ethics

February 20, 2016 |

Strathclyde Business School Dean Prof. Susan Hart in conversation with Prof Bodo Schlegelmilch of Wirtschaftsuniversit√§t Wie, Vienna on the subject of Business Ethics. A fascinating and wide ranging discussion touching upon issues including the distinction between marketing and business ethics, … Read More

Fair Trade & Ethical Marketing

January 21, 2016 |

Dr Bob Doherty, Professor and Chair in Marketing, University of York, at the Sustainability Research Institute, Leeds.

Dr Docherty¬†specialises in research on the marketing aspects of fair trade and social enterprises. He is an Honorary Research Fellow at the Third … Read More

Dr. Robert Cialdini – Six Principles of Influence

March 26, 2013 | 2

Dr. Robert Cialdini’s career has been dedicated to researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the result of … Read More

Blog: Sustainability Marketing

January 21, 2013 |

VLearn was set up to provide a forum for companies to tell the world about how business can be a force for good, can be more effective than governments and nation states at impacting change and bring leading thinkers and … Read More

Kotler on Marketing

December 16, 2012 |

Philip Kotler in this wide ranging delivery at London Business Forum discusses marketing, branding, collaborative innovation and CSR.

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Sustainable Marketing Theory

December 10, 2012 |

John Grant is the author of Co-opportunity (2010), the award winning Green Marketing Manifesto (2007) and is a seasoned Sustainability Marketing Consultant. Here John talks about the history, the evolution and the future of sustainable branding and marketing.

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Responsible Marketing

December 9, 2012 |

Ed Gillespie of London Sustainable Marketing agency Futerra in a 2010 TedX presentation. Ed talks about the importance of embedding sustainability into business strategy and looks at some of the misguided approaches that have been embarked upon. Source YouTube/TedX

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