Competitive Advantage through Sustainability. | VLearn
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Prof Patrick Reinmoeller of Cranfield School of Management talks about embedding sustainability throughout the organisation and in going so making sustainability a integrated ingredient in a competitive strategy. Crucially he also alludes to a ‘tool kit’ for implementation of such a change including obtaining quick wins through compliance with existing regulations.
Professor Reinmoeller is a contributor to “Cranfield on Corporate Sustainability” a recent publication which includes chapters from several professors at this world renowned business school. The book is available form Amazon.
Source: YouTube/Cranfield SoM