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VLearn | August 17, 2017

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Marketing & Ethics | VLearn

VLEARN
  • On February 20, 2016
  • http://www.vlearn.org

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Strathclyde Business School Dean Prof. Susan Hart in conversation with Prof Bodo Schlegelmilch of Wirtschaftsuniversität Wie, Vienna on the subject of Business Ethics. A fascinating and wide ranging discussion touching upon issues including the distinction between marketing and business ethics, a look at why this subject has come to the fore in recent years and whether marketeers are guilty of creating “wants” where there is no “need.”

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5.00 avg. rating (96% score) - 1 vote
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