Image Image Image Image Image Image Image Image Image Image

VLearn | July 20, 2017

Scroll to top


No Comments

Renée Mauborgne, Blue Ocean Strategy. | VLearn

  • On July 6, 2013

Review Overview

Rate this content


Blue Ocean StrategyRenée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.  “Blue Ocean Strategy” is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a “Blue Ocean”, rather than compete head-to-head with other suppliers in an existing industry. Source: Wikipedia

Amazon Link: Blue Ocean Strategy, Renée Mauborgne, INSEAD,

Tags: MBA, Strategy, Blue Ocean Strategy,

Further Reading: Type a tag word into the search box..

Share on LinkedInTweet about this on TwitterShare on FacebookShare on TumblrEmail this to someone
0.00 avg. rating (0% score) - 0 votes

Submit a Comment