Renée Mauborgne, Blue Ocean Strategy. | VLearn
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Blue Ocean StrategyRenée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. “Blue Ocean Strategy” is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne. The book illustrates what the authors believe is the best organizational strategy to generate growth and profits. Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a “Blue Ocean”, rather than compete head-to-head with other suppliers in an existing industry. Source: Wikipedia
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