Unilever: 5 Levers for Change. | VLearn
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This short film explains Unilever’s Five Levers for Change and shows how they work in practice.
Unilever has a long history in sustainability and the use of marketing and market research to promote behaviour change. In November 2011, for the first time, they published their own model for effective behaviour change.
Unilever’s Five Levers for Change is a practical tool. It is a coherent set of principles, which, if applied consistently to behaviour change interventions, will increase the likelihood of having a lasting impact.
A huge part of our environmental impacts come from how people use our products; two thirds of the greenhouse gas impacts across the lifecycle and about half of our water footprint is associated with consumer use. So inspiring consumers to adopt new sustainable products and behaviours is fundamental to achieving the goals set out in the Unilever Sustainable Living Plan.
Source: “Nice & Serious” Agency: Futerra, Tags, Unilever, 5 Levers for Change, Sustainable Business, Consumer Behaviour, MBA,
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