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Vijay Govindarajan 'Reverse Innovation' | VLearn

  • On March 24, 2014

Vijay Govindarajan is widely regarded as one of the world’s leading experts on strategy and innovation. He is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GEs CEO Jeff Immelt to write How GE Is Disrupting Itself, the Harvard Business Review article that pioneered the concept of reverse innovation any innovation that is adopted first in the developing
world. Harvard Business Review rated reverse innovation as one of the ten big ideas of the past decade.
VG has worked with CEOs and top management teams in more than 25% of the Fortune 500 firms to discuss, challenge, and escalate their thinking about strategy.
Multinational companies have traditionally centred their innovation efforts on the needs of developed markets and then exported modified versions of their products around the world. Now many are reversing the process by developing exciting innovations in emerging markets and taking them back to developed countries. As the success stories mount up, business leaders from around the globe are rethinking their strategy and company
structure to realise the potential of reverse innovation.

Source: Wipro

Tags: Emerging Markets, Govindarajan, Reverse Innovation, Strategy, Tata, Tuck, Vijay Govindarajan,


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